Amazon Prime Day is back July 8-11

Amazon’s 2025 Prime Day event will start July 8 at 12:01 a.m. PDT and run through July 11—offering 96 hours of savings.

With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges.

New this year, Amazon introduces “Today’s Big Deals”—themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl’s, and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time, while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event.

Keep reading for some of the top offers and features to look for during Amazon Prime Day 2025. If you’re not a Prime member yet, be sure to sign up or start a free trial to shop the member-exclusive event.