Today, we mark a major milestone for the Privacy Sandbox for the Web, reaching "general availability" on Chrome for the
relevance and measurement APIs. This milestone is a significant step on the path towards a fundamentally more private web.
How We Got Here
We introduced the Privacy Sandbox initiative in 2019 to
improve privacy across the
web (and
Android) while continuing to provide businesses with the tools they need to succeed. Since then, we've collaborated with a wide range of stakeholders -- including publishers, developers, adtech providers, consumers, and more -- to design and develop new solutions that can achieve this goal.
We’ve taken this approach because we believe it is vital to both improve privacy and preserve access to information, whether it’s news, a how-to-guide, or a fun video. Without viable privacy-preserving alternatives to third-party cookies, such as the Privacy Sandbox, we risk reducing access to information for all users, and incentivizing invasive tactics such as
fingerprinting.
General availability of the Privacy Sandbox APIs means advertising providers and developers can now scale usage of these new technologies within their products and services, as these are now available for the majority of Chrome users.1
privacysandbox.com
