Google Chrome Privacy Sandbox for Web reaches general availability


  • Staff
Today, we mark a major milestone for the Privacy Sandbox for the Web, reaching "general availability" on Chrome for the relevance and measurement APIs. This milestone is a significant step on the path towards a fundamentally more private web.

How We Got Here​

We introduced the Privacy Sandbox initiative in 2019 to improve privacy across the web (and Android) while continuing to provide businesses with the tools they need to succeed. Since then, we've collaborated with a wide range of stakeholders -- including publishers, developers, adtech providers, consumers, and more -- to design and develop new solutions that can achieve this goal.

We’ve taken this approach because we believe it is vital to both improve privacy and preserve access to information, whether it’s news, a how-to-guide, or a fun video. Without viable privacy-preserving alternatives to third-party cookies, such as the Privacy Sandbox, we risk reducing access to information for all users, and incentivizing invasive tactics such as fingerprinting.

General availability of the Privacy Sandbox APIs means advertising providers and developers can now scale usage of these new technologies within their products and services, as these are now available for the majority of Chrome users.1

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I wonder what their actual agenda is? Whenever I read (or in this case hear) something from Google the voice in my head just reads “Yap yap yap yap yap yap data mining” I wish I had the patience to read all of Googles terms of service. I’d like to count the complex clauses that enable them to invade privacy at will. They are saying they want to help protect our privacy, I suspect, except when it comes to them.
 

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