Microsoft Store October 2024 update rolling out to Windows Insiders

Hello Windows Insiders, today we are beginning to roll out updates to the Microsoft Store for all Insider channels.

A new product page experience​

The new product page experience on the Microsoft Store, showing an immersive hero image on Halo Infinite’s page.

We’re introducing a new feature for product pages that adds an immersive experience to the top of the page. For apps and games that provide a trailer, you’ll be able to enjoy it as you navigate to their various pages. Meanwhile, products without trailers will use beautiful hero images provided by the developers. There’s also an option in the Store settings page to toggle video autoplay on or off.


The new product page for apps like Spotify on the Microsoft Store in light theme mode.

The new product page experience will be rolling out starting with version 22409 or higher of the Microsoft Store, and it will be available in both light and dark modes. It will also start rolling out to non-Insiders soon.

For developers, we invite all of you to update your Microsoft Store app listing with immersive trailers or hero images.

FEEDBACK: Please file feedback in Feedback Hub (WIN + F) under Microsoft Store.

Please try out these changes and let us know what you think. Our team is always listening for feedback!

Thanks,
Microsoft Store Team