Google Support
Hi everyone,
We want to share an update about the Trending page that’s taking effect in the next couple of weeks.
Back when we first launched the Trending page in 2015, the answer to "what's trending?" was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before. Viewers increasingly learn about trends in different places across YouTube – from recommendations and search suggestions to Shorts, comments and Communities. With these shifts, we've seen visits to the Trending page decrease significantly, especially over the last five years.
So, we're making updates to better match how people discover trending content today by shifting away from one all-encompassing Trending list towards category-specific charts that we’ll continue to invest in over time.
Here’s a look at how we’ll continue to highlight trends on YouTube:
Shifting to charts for music, movies, & more
We’ll be removing the Trending page and Trending Now list, and moving forward you can find the most popular content in specific categories on YouTube Charts. Today you can explore charts for Trending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. We’ll continue to add more content categories to charts over time. While we’re building more charts, the Gaming Explore page will still be your go-to for the Trending gaming videos.
Finding trends that are all about you
Along with highlighting popular content in charts, we'll keep showing viewers the videos that we think they’ll love through personalized recommendations. This way, we can show a wider range of popular content that’s relevant, and it feels more natural to how viewers already find new videos. Viewers can still browse content that isn't personalized in the Explore menu, on creator channels, and in their subscriptions feed.
Continuing to provide insights on trends & recognize creators
We're still focused on giving creators the tools to understand what’s popular with their unique audiences. The "Inspiration" tab in YouTube Studio will keep giving creators personalized ideas to help them spot the next big thing for their channel. We’re also creating new ways to give up-and-coming creators a boost and help them get discovered, like our "Hype" feature that lets viewers amplify fresh videos they love. We'll still be shouting out Creators on the Rise on our official @YouTube social media and YouTube channel, so millions can discover and celebrate new talent. Artist on the Rise will have its own dedicated spot on the Music Explore page.
We plan to continue to reflect the many ways trends emerge and are experienced by our global community. We're excited to keep making it easier for you to find the content you're passionate about and the amazing creators who make it all happen!
- Meaghan, TeamYouTube
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