Microsoft introducing new Bing Deep Search feature


  • Staff

 Bing Blogs:

Today’s search engines are powerful tools that help us find information on the web, but sometimes they fall short of our expectations. When we have complex, nuanced, or specific questions, we often struggle to find the answers we need. We ourselves know what we’re looking for, but the search engine just doesn’t seem to understand.

That's why we created Deep Search, a new Microsoft Bing feature that provides even more relevant and comprehensive answers to the most complex search queries. Deep Search is not a replacement for Bing's existing web search, but an enhancement that offers the option for a deeper and richer exploration of the web.

Deep-Search-2.gif


Understanding search intent​

Deep Search builds on Bing's existing web index and ranking system and enhances them with GPT-4. GPT-4 is a state-of-the-art generative AI LLM (Large Language Model) that can create natural language text from any input. In the case of Deep Search, GPT-4 takes the search query and expands it into a more comprehensive description of what an ideal set of results should include.

For example, let’s say I’m researching loyalty programs in different countries and search for "how do points systems work in Japan". Deep Search might generate a more comprehensive description like this:

Provide an explanation of how various loyalty card programs work in Japan, including the benefits, requirements, and limitations of each. Include examples of popular loyalty cards from different categories, such as convenience stores, supermarkets, and restaurants. Show a comparison of the advantages and disadvantages of using loyalty cards versus other payment methods in Japan, including current rewards and benefits. Highlight the most popular services and participating merchants.

This expanded description captures my intent and expectations more accurately and clearly than a few keywords. It also helps Bing understand what kind of information I am looking for.

Some queries are ambiguous. For example, "how do points systems work in Japan" could refer to rewards points, as I intended, but could also be seeking information on immigration policy or something else. The expanded description may be right for one of those interpretations but not for all of them. In that case, Deep Search leverages GPT-4 to find all the possible intents and computes an comprehensive description for each of them. Deep Search offers a disambiguation pane where all of these intents are represented. If my research intent was misunderstood, I can select the right one from the disambiguation pane, and the corresponding comprehensive description will be used instead.

Picture1.png


Finding deeper results​

Bing then goes much deeper into the web with that task in mind, pulling back relevant results that often don't show up in typical search results. Deep Search uses a combination of querying techniques to find pages that might match my expanded query, rewriting the query on my behalf, and searching for those variations too.

For example, for my earlier loyalty points query, Deep Search might also try searching for:
  • loyalty card programs Japan
  • best loyalty cards for travelers in Japan
  • comparison of loyalty programs by category Japan
  • redeeming loyalty cards in Japan
  • managing loyalty points with phone apps
By doing this, Deep Search can find results that cover different aspects of my query, even if they don't explicitly include the original keywords. Regular searches on Bing already consider millions of web pages for each search and Deep Search does ten times that to find results that are more informative and specific than the ones that rank higher in normal search.

Ranking results​

Once Deep Search has gathered a wide collection of web pages to review, it then ranks them according to how well they match the comprehensive description. Deep Search uses a variety of signals to determine the relevance and quality of each result, considering factors like how well the topic matches, whether it’s at the appropriate level of detail, how credible and trustworthy the source is, how fresh and popular it is, and so on.

By doing this, Deep Search can present a curated list of results and answers that are more likely to answer your question, satisfy your curiosity, or solve your problem.

Speed​

Going deeper takes time, and Deep Search can take up to thirty seconds to complete. This might seem like a long time compared to normal search, but it can be worth the wait for more specific or comprehensive answers.

Deep Search is not meant for every query or every user. It's designed for those who have complex questions that require more than a simple answer. Bing will always return regular search results in less than a second and Deep Search is an optional feature.

More ways that GPT-4 is used in Bing​

GPT-4 is already used in many places on Bing, including Copilot, Image Creator from Designer, and already in regular web result ranking where, in January, it powered one of the single biggest relevance improvements in Bing’s history.

We’re excited for the potential for Deep Search to offer yet another significant improvement in search result quality. This is currently an experimental feature that is available to randomly selected small groups of users on Bing worldwide while we are testing and improving it. We would love to hear your feedback and suggestions on how to make Deep Search better.


 Source:

 
Last edited:
I'd love to find a search engine that respected all the Boolean operators instead of trying to guess what I want.
I really miss the Boolean + and - operators.

But I'm definitely going to have a fresh look at Bing.
 

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@Brink

I can't see 'Deep Search' option in Bing, using Edge. Has it been rolled out in the UK or is it only USA for now?
 

My Computers

System One System Two

  • OS
    11 Pro 23H2 OS build 22631.3593
    Computer type
    Laptop
    Manufacturer/Model
    Acer Swift SF114-34
    CPU
    Pentium Silver N6000 1.10GHz
    Memory
    4GB
    Screen Resolution
    1920 x 1080
    Hard Drives
    SSD
    Cooling
    fanless
    Internet Speed
    13Mbps
    Browser
    Brave, Edge or Firefox
    Antivirus
    Webroot Secure Anywhere
    Other Info
    System 3

    ASUS T100TA Transformer
    Processor Intel Atom Z3740 @ 1.33GHz
    Installed RAM 2.00 GB (1.89 GB usable)
    System type 32-bit operating system, x64-based processor

    Edition Windows 10 Home
    Version 22H2 build 19045.3570
  • Operating System
    Windows 11 Pro 23H2 22631.2506
    Computer type
    Laptop
    Manufacturer/Model
    HP Mini 210-1090NR PC (bought in late 2009!)
    CPU
    Atom N450 1.66GHz
    Memory
    2GB
@Brink

I can't see 'Deep Search' option in Bing, using Edge. Has it been rolled out in the UK or is it only USA for now?

I believe it's rolling out on Bing.com instead.
 

My Computers

System One System Two

  • OS
    Windows 11 Pro for Workstations
    Computer type
    PC/Desktop
    Manufacturer/Model
    Custom self build
    CPU
    Intel i7-8700K 5 GHz
    Motherboard
    ASUS ROG Maximus XI Formula Z390
    Memory
    64 GB (4x16GB) G.SKILL TridentZ RGB DDR4 3600 MHz (F4-3600C18D-32GTZR)
    Graphics Card(s)
    ASUS ROG-STRIX-GTX1080TI-O11G-GAMING (11GB GDDR5X)
    Sound Card
    Integrated Digital Audio (S/PDIF)
    Monitor(s) Displays
    2 x Samsung Odyssey G75 27"
    Screen Resolution
    2560x1440
    Hard Drives
    1TB Samsung 990 PRO M.2,
    4TB Samsung 990 PRO M.2,
    8TB WD MyCloudEX2Ultra NAS
    PSU
    Seasonic Prime Titanium 850W
    Case
    Thermaltake Core P3 wall mounted
    Cooling
    Corsair Hydro H115i
    Keyboard
    Logitech wireless K800
    Mouse
    Logitech MX Master 3
    Internet Speed
    1 Gbps Download and 35 Mbps Upload
    Browser
    Google Chrome
    Antivirus
    Microsoft Defender and Malwarebytes Premium
    Other Info
    Logitech Z625 speaker system,
    Logitech BRIO 4K Pro webcam,
    HP Color LaserJet Pro MFP M477fdn,
    APC SMART-UPS RT 1000 XL - SURT1000XLI,
    Galaxy S23 Plus phone
  • Operating System
    Windows 11 Pro
    Computer type
    Laptop
    Manufacturer/Model
    HP Spectre x360 2in1 14-eu0098nr (2024)
    CPU
    Intel Core Ultra 7 155H 4.8 GHz
    Memory
    16 GB LPDDR5x-7467 MHz
    Graphics card(s)
    Integrated Intel Arc
    Sound Card
    Poly Studio
    Monitor(s) Displays
    14" 2.8K OLED multitouch
    Screen Resolution
    2880 x 1800
    Hard Drives
    2 TB PCIe NVMe M.2 SSD
    Internet Speed
    Intel Wi-Fi 7 BE200 (2x2) and Bluetooth 5.4
    Browser
    Chrome and Edge
    Antivirus
    Windows Defender and Malwarebytes Premium
Are the two graphics in the first post broken?
 

My Computer

System One

  • OS
    Windows 11
    Computer type
    Laptop
Are the two graphics in the first post broken?
Hello Bruce, :alien:

They are linked GIF files from the source, and may take a moment to play.
 

My Computers

System One System Two

  • OS
    Windows 11 Pro for Workstations
    Computer type
    PC/Desktop
    Manufacturer/Model
    Custom self build
    CPU
    Intel i7-8700K 5 GHz
    Motherboard
    ASUS ROG Maximus XI Formula Z390
    Memory
    64 GB (4x16GB) G.SKILL TridentZ RGB DDR4 3600 MHz (F4-3600C18D-32GTZR)
    Graphics Card(s)
    ASUS ROG-STRIX-GTX1080TI-O11G-GAMING (11GB GDDR5X)
    Sound Card
    Integrated Digital Audio (S/PDIF)
    Monitor(s) Displays
    2 x Samsung Odyssey G75 27"
    Screen Resolution
    2560x1440
    Hard Drives
    1TB Samsung 990 PRO M.2,
    4TB Samsung 990 PRO M.2,
    8TB WD MyCloudEX2Ultra NAS
    PSU
    Seasonic Prime Titanium 850W
    Case
    Thermaltake Core P3 wall mounted
    Cooling
    Corsair Hydro H115i
    Keyboard
    Logitech wireless K800
    Mouse
    Logitech MX Master 3
    Internet Speed
    1 Gbps Download and 35 Mbps Upload
    Browser
    Google Chrome
    Antivirus
    Microsoft Defender and Malwarebytes Premium
    Other Info
    Logitech Z625 speaker system,
    Logitech BRIO 4K Pro webcam,
    HP Color LaserJet Pro MFP M477fdn,
    APC SMART-UPS RT 1000 XL - SURT1000XLI,
    Galaxy S23 Plus phone
  • Operating System
    Windows 11 Pro
    Computer type
    Laptop
    Manufacturer/Model
    HP Spectre x360 2in1 14-eu0098nr (2024)
    CPU
    Intel Core Ultra 7 155H 4.8 GHz
    Memory
    16 GB LPDDR5x-7467 MHz
    Graphics card(s)
    Integrated Intel Arc
    Sound Card
    Poly Studio
    Monitor(s) Displays
    14" 2.8K OLED multitouch
    Screen Resolution
    2880 x 1800
    Hard Drives
    2 TB PCIe NVMe M.2 SSD
    Internet Speed
    Intel Wi-Fi 7 BE200 (2x2) and Bluetooth 5.4
    Browser
    Chrome and Edge
    Antivirus
    Windows Defender and Malwarebytes Premium
Hello Bruce, :alien:

They are linked GIF files from the source, and may take a moment to play.
Thanks. After many moments, I can only see them by visiting the source page.
 

My Computer

System One

  • OS
    Windows 11
    Computer type
    Laptop
I was using Bing.com! I asked Bing how to access Deep Search in the Uk. It said it was aailable but the Deep Search button only appears if AI thinks your query is complex.
 

My Computers

System One System Two

  • OS
    11 Pro 23H2 OS build 22631.3593
    Computer type
    Laptop
    Manufacturer/Model
    Acer Swift SF114-34
    CPU
    Pentium Silver N6000 1.10GHz
    Memory
    4GB
    Screen Resolution
    1920 x 1080
    Hard Drives
    SSD
    Cooling
    fanless
    Internet Speed
    13Mbps
    Browser
    Brave, Edge or Firefox
    Antivirus
    Webroot Secure Anywhere
    Other Info
    System 3

    ASUS T100TA Transformer
    Processor Intel Atom Z3740 @ 1.33GHz
    Installed RAM 2.00 GB (1.89 GB usable)
    System type 32-bit operating system, x64-based processor

    Edition Windows 10 Home
    Version 22H2 build 19045.3570
  • Operating System
    Windows 11 Pro 23H2 22631.2506
    Computer type
    Laptop
    Manufacturer/Model
    HP Mini 210-1090NR PC (bought in late 2009!)
    CPU
    Atom N450 1.66GHz
    Memory
    2GB
I was using Bing.com! I asked Bing how to access Deep Search in the Uk. It said it was aailable but the Deep Search button only appears if AI thinks your query is complex.
:shawn:
 

My Computers

System One System Two

  • OS
    Windows 11 Pro for Workstations
    Computer type
    PC/Desktop
    Manufacturer/Model
    Custom self build
    CPU
    Intel i7-8700K 5 GHz
    Motherboard
    ASUS ROG Maximus XI Formula Z390
    Memory
    64 GB (4x16GB) G.SKILL TridentZ RGB DDR4 3600 MHz (F4-3600C18D-32GTZR)
    Graphics Card(s)
    ASUS ROG-STRIX-GTX1080TI-O11G-GAMING (11GB GDDR5X)
    Sound Card
    Integrated Digital Audio (S/PDIF)
    Monitor(s) Displays
    2 x Samsung Odyssey G75 27"
    Screen Resolution
    2560x1440
    Hard Drives
    1TB Samsung 990 PRO M.2,
    4TB Samsung 990 PRO M.2,
    8TB WD MyCloudEX2Ultra NAS
    PSU
    Seasonic Prime Titanium 850W
    Case
    Thermaltake Core P3 wall mounted
    Cooling
    Corsair Hydro H115i
    Keyboard
    Logitech wireless K800
    Mouse
    Logitech MX Master 3
    Internet Speed
    1 Gbps Download and 35 Mbps Upload
    Browser
    Google Chrome
    Antivirus
    Microsoft Defender and Malwarebytes Premium
    Other Info
    Logitech Z625 speaker system,
    Logitech BRIO 4K Pro webcam,
    HP Color LaserJet Pro MFP M477fdn,
    APC SMART-UPS RT 1000 XL - SURT1000XLI,
    Galaxy S23 Plus phone
  • Operating System
    Windows 11 Pro
    Computer type
    Laptop
    Manufacturer/Model
    HP Spectre x360 2in1 14-eu0098nr (2024)
    CPU
    Intel Core Ultra 7 155H 4.8 GHz
    Memory
    16 GB LPDDR5x-7467 MHz
    Graphics card(s)
    Integrated Intel Arc
    Sound Card
    Poly Studio
    Monitor(s) Displays
    14" 2.8K OLED multitouch
    Screen Resolution
    2880 x 1800
    Hard Drives
    2 TB PCIe NVMe M.2 SSD
    Internet Speed
    Intel Wi-Fi 7 BE200 (2x2) and Bluetooth 5.4
    Browser
    Chrome and Edge
    Antivirus
    Windows Defender and Malwarebytes Premium
As I suspected, it's being rolled out gradually.

 

My Computers

System One System Two

  • OS
    11 Pro 23H2 OS build 22631.3593
    Computer type
    Laptop
    Manufacturer/Model
    Acer Swift SF114-34
    CPU
    Pentium Silver N6000 1.10GHz
    Memory
    4GB
    Screen Resolution
    1920 x 1080
    Hard Drives
    SSD
    Cooling
    fanless
    Internet Speed
    13Mbps
    Browser
    Brave, Edge or Firefox
    Antivirus
    Webroot Secure Anywhere
    Other Info
    System 3

    ASUS T100TA Transformer
    Processor Intel Atom Z3740 @ 1.33GHz
    Installed RAM 2.00 GB (1.89 GB usable)
    System type 32-bit operating system, x64-based processor

    Edition Windows 10 Home
    Version 22H2 build 19045.3570
  • Operating System
    Windows 11 Pro 23H2 22631.2506
    Computer type
    Laptop
    Manufacturer/Model
    HP Mini 210-1090NR PC (bought in late 2009!)
    CPU
    Atom N450 1.66GHz
    Memory
    2GB

My Computers

System One System Two

  • OS
    11 Pro 23H2 OS build 22631.3593
    Computer type
    Laptop
    Manufacturer/Model
    Acer Swift SF114-34
    CPU
    Pentium Silver N6000 1.10GHz
    Memory
    4GB
    Screen Resolution
    1920 x 1080
    Hard Drives
    SSD
    Cooling
    fanless
    Internet Speed
    13Mbps
    Browser
    Brave, Edge or Firefox
    Antivirus
    Webroot Secure Anywhere
    Other Info
    System 3

    ASUS T100TA Transformer
    Processor Intel Atom Z3740 @ 1.33GHz
    Installed RAM 2.00 GB (1.89 GB usable)
    System type 32-bit operating system, x64-based processor

    Edition Windows 10 Home
    Version 22H2 build 19045.3570
  • Operating System
    Windows 11 Pro 23H2 22631.2506
    Computer type
    Laptop
    Manufacturer/Model
    HP Mini 210-1090NR PC (bought in late 2009!)
    CPU
    Atom N450 1.66GHz
    Memory
    2GB

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