TikTok announces beta launch of TikTok Songwriter Features

Today TikTok is pleased to announce the beta launch of TikTok Songwriter Features, a new set of features and tools which have been designed to highlight and give due credit on TikTok to the amazing work of songwriters and the music they have created.

The new features mean that songwriters' musical works and their shared content will sit side-by-side in one place on TikTok for the first time, giving songwriters the opportunity to highlight the works they have written or co-written, to share stories about their work, their music and their lives, and to help fans of their music to explore, use, share and save further works from their catalogue.

TikTok Songwriter Features include:

• Songwriter Account Label: Songwriters can register for a Songwriter Account, which will identify them as a Songwriter under their profile.
• Songwriter Music Tab: The Songwriter Music Tab will spotlight a selection of the tracks that they have written/co-written

Songwriters including Lauren Christy, Toby Gad and Justin Tranter are among the first to use TikTok Songwriter Features.

The new TikTok Songwriter Features are in addition to an array of tools that songwriters can already use to raise their profile, build an audience and promote their music on TikTok and on other platforms, including:

• #BehindTheSong: A campaign to shine a light on the unique stories behind the music created by songwriters, producers, and artists
• 'New' tag on latest releases: A label to highlight new music releases to the TikTok community
• Add to Music App: A feature which helps users to save a song that they discover on TikTok to their favorite music streaming service

TikTok Songwriter Features were developed in response to the feedback given by songwriters as part of a comprehensive songwriter survey by TikTok, featuring 871 songwriter respondents, and 18 in-depth interviews. The survey findings have informed the design of the TikTok Songwriter Features, with the goal of improving discovery, monetisation opportunities and raising the profile of songwriters on TikTok.

MIDiA Research's newly-released second annual songwriter report complemented our findings in revealing that:

• More than 80% of songwriters in Midia's survey post on social media for their songwriting careers, and nearly one-quarter say that building a social media brand is among their top goals for this year
• 53% of full-time songwriters who post content about their careers on social media do so on TikTok

Songwriter Features are launching today as a small-scale, closed beta with a limited number of publisher partners. Songwriters and publishers who want to be next in line to sign up for the Songwriter Features beta test should complete a TikTok Songwriter Features waitlist form (EU / US / ROW).