TikTok announcing new Local Feed feature

Today we're announcing the Local Feed, a new feature designed to help you discover and connect with content, businesses, and services wherever you are. The Local Feed makes it easier to live like a local. Whether you're rediscovering your own neighborhood or in a new city for the first time, it's now even easier to get the inside scoop on must-try restaurants, shops, museums, and events from creators on TikTok.
Helping Americans discover, connect, and thrive

The Local Feed is a new tab on the TikTok home screen designed to help people stay connected to their community and discover what's going on nearby. It features local content related to travel, events, restaurants and shopping, as well as posts from small businesses and local creators. Posts in the Local Feed are shown to people based on location, the topic of the content, and when the content was posted, making it easier to discover what's going on locally.



TikTok content won't appear in the Local Feed from accounts under 18 years old, if someone has a private account, or sets their post privacy to Friends or Only You.

Helping small businesses grow on TikTok

TikTok has redefined how U.S. small businesses are found, transforming the platform into a powerful engine for discovery and growth. From rural shops to Main Street entrepreneurs, TikTok enables 7.5 million businesses to reach a global audience. According to a 2025 Oxford Economics report, these businesses now support more than 28 million workers, proving that when a business is discovered on TikTok, it fuels the American economy.

As highlighted by the Small Business & Entrepreneurship Council:

• 84% of TikTok small business users say the platform helped grow their business.
• 75% say TikTok helped them reach customers beyond their local area.
• 74% say TikTok helps them connect with their local community.

Features like the Local Feed further bridge the digital-physical divide, turning online discovery into real-world foot traffic and sales for brick-and-mortar stores across the country.



Your location, your choice

To help power the Local Feed, TikTok is introducing the option for people to share more accurate location information through their device’s GPS settings. This approach is consistent with how many modern apps use location today and gives people the choice to enable it when they want more relevant, local experiences, while keeping them in control. Precise location sharing will be:

• Set to "off" by default. When set to off, TikTok will not collect precise GPS location
• Entirely optional
• Only available to accounts 18+
• Only active when the app is in use
• Can be turned off at any time in settings
• Protected in the TikTok USDS JV secure environment
• When someone chooses to use a feature that accesses location, their device clearly shows an on-screen indicator, making it transparent when and how location is being used.

These updates reflect our ongoing priority to make sure TikTok is useful, locally relevant, and trusted. By connecting our community with the creators, businesses, and moments that make their communities unique, we’re making it easier for people to find what’s right around the corner - and to feel more at home whether in their own neighborhood or exploring a new city.