Meta News:
Key Takeaways
- Starting next week, we will begin rolling out ads on Threads to all users globally. This follows the global availability of ads on Threads to all advertisers last spring with initial delivery to users in select markets.
- Threads is growing fast with more than 400 million monthly active users1 connecting by openly sharing and building on each other’s perspectives.
- To help more people discover businesses they love and advertisers achieve the outcomes they care about the most, we’re continuing to invest in new Threads ad formats, controls, and features.
Two years after its initial launch, Threads is no longer just a new social app; it’s a rapidly growing conversation platform with its own niche communities and voices. Now, with over 400 million monthly active users, Threads is becoming the best place for conversations about what matters now. For businesses, Threads offers an easy opportunity to extend existing campaigns and join the conversation in this flourishing space.
Expanding Ads On Threads To All Markets
Beginning next week, we are expanding ads on Threads to users in all markets globally. This follows the initial rollout of ads on Threads to advertisers last spring. Ads on Threads are powered by Meta’s proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they’re used to on other Meta platforms like Facebook and Instagram.
For advertisers, ads on Threads are an easy way to extend the reach of their existing Meta campaigns, automatically adding Threads placements to Advantage+ and manual campaigns. The familiar image, video, and carousel ad formats appear natively in the Threads feed, helping brands reach more people in more places across Meta’s family of apps.
Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months.
Enhancing Threads Ads Experience
Since our initial launch, we’ve continued to invest in more flexibility for how ads appear on Threads, as well as introducing more brand safety and suitability features for advertisers to feel confident in where their ads appear.
- Simplified account management: We’re making it easier to manage your Threads account right within Business Settings, alongside your Facebook, Instagram, and WhatsApp accounts. This means you’ll be able to review your Threads accounts within your business portfolio to run ads from Ads Manager or cross-post organic content using Meta Business Suite.
- More ad formats: Ads on Threads now offers 4:5 aspect ratio, carousel format, and most recently the ability to run Advantage+ catalog and app ads on Threads.
- Third-party brandy safety and suitability verification: We expanded third-party verification already available on Facebook and Instagram feed and Reels to Threads feed through Meta Business Partners. We know how important transparency and control are for businesses, which is why we’re proud to provide independent brand safety and suitability verification for Threads feed.
Source:
Ads on Threads: One Year In – Now Reaching All Users and Markets Globally
Threads is expanding ads to all users globally, offering businesses a new way to reach their audience and join the conversation on this rapidly growing conversation platform.
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