Browsers and Mail Enable or Disable Personalize Advertising and Experiences in Microsoft Edge

This tutorial will show you how to enable or disable personalize advertising and experiences in Microsoft Edge for your account or all users in Windows 10 and Windows 11.

The Microsoft Edge web browser included in Windows 11 is based on Chromium and was released on January 15, 2020. It is compatible with all supported versions of Windows, and macOS. With speed, performance, best in class compatibility for websites and extensions, and built-in privacy and security features.

You can turn on or off Allow Microsoft to save your browsing activity including history, usage, favorites, web content, and other browsing data to personalize Microsoft Edge and Microsoft services like ads, search, shopping and news..

If turned on, Microsoft Edge will collect and use your browsing activity to personalize advertising and experiences for Microsoft Edge, Microsoft Bing, Microsoft News, and other Microsoft services. Microsoft will use your browsing activity to make your web experience, including ads, search results, and news articles, more relevant and useful to you.

Your browsing activity currently includes things such as:

• Browsing history
• Favorite sites like your favorites and collections
• Usage data about how you use the browser
• Web content like the pages you view
• Device data like version number

For example, when Microsoft personalizes Microsoft Edge Shopping, if Microsoft infers from your browsing activity that you prefer shopping at a particular store, the coupons or advertising you see might be customized to display that store’s products. Similarly, when Microsoft personalizes your news, if you frequently look at travel blogs and read travel articles, then your Microsoft news feed might display more relevant news content about traveling.

This data will not be collected while browsing InPrivate or Guest.

Your customer content, like notes in your Collections, will never be used to personalize advertisements.

If turned off to stop sharing this data, Microsoft will no longer collect and use your browsing activity for personalization of advertising or experiences from that point forward.

You can turn this off any time and manage your data in the Microsoft privacy dashboard.

Reference:







1 Open Microsoft Edge.

2 Click/tap on the Settings and more (Alt+F) 3 dots menu icon, and click/tap on Settings. (see screenshot below)


3 Click/tap on Privacy, search, and services in the left pane, and click/tap on Privacy in the right pane. (see screenshot below)

If you do not see a left pane, then either click/tap on the 3 bars menu button towards the top left OR widen the horizontal borders of the Microsoft Edge window until you do.

4 Turn On (default) or Off Allow Microsoft to save your browsing activity including history, usage, favorites, web content, and other browsing data to personalize Microsoft Edge and Microsoft services like ads, search, shopping and news. for what you want. (see screenshot below)


5 You can now close the Settings tab in Microsoft Edge if you like.

You must be signed in as an administrator to use this option.

This option uses the PersonalizationReportingEnabled policy for Microsoft Edge.

1 Do step 2 (enable) or step 3 (disable) below for what you want.

This is the default setting to allow using Option One.

(Contents of REG file for reference)

This will override and prevent using Option One.

This will also disable Secure DNS.

(Contents of REG file for reference)

4 Save the .reg file to your desktop.

5 If you have Smart App Control turned on, you will need to unblock the downloaded REG file.

6 Double click/tap on the downloaded .reg file to merge it.

7 When prompted, click/tap on Run, Yes (UAC), Yes, and OK to approve the merge.

8 If Microsoft Edge is currently open, then close and reopen Microsoft Edge to apply.

9 You can now delete the downloaded .reg file if you like.


That's it,
Shawn Brink