Privacy and Security Enable or Disable Personalized Ads and Offers for Microsoft Account

This tutorial will show you how to turn on or off showing personalized ads and offers for your Microsoft account wherever you sign in with your Microsoft account, including when you sign in using different browsers.

Personalized ads are advertisements that Microsoft believes will be more interesting and useful to you based on data from your devices and other data you share with Microsoft, including your searches, site visits, and topics you often explore. Microsoft does not show personalized ads if you have turned off the setting on this page.

Personalized offers is when you see a personalized promotion for a feature, app, service, or hardware sold by Microsoft or one of Microsoft partners in a Microsoft product. Unlike ads, Microsoft isn’t paid to promote these products. Instead, Microsoft chooses certain products to promote to you based on data you’ve shared with Microsoft because they think it will enhance your experience. For example, if you stream movies in your browser, Microsoft might recommend an app from the Microsoft Store that streams more efficiently. Or, if you are running out of space in OneDrive Microsoft might suggest you purchase additional OneDrive storage. Microsoft does not show personalized offers if you turn off the See ads and offers that interest you setting.

You can personalize the ads and offers you see so that they reflect your interests. Microsoft will use your searches, past purchases and use of Microsoft products, and online activity and data associated with your Microsoft account or this browser to show you ads and offers that are more personalized. If you’ve allowed Microsoft Edge to use your browsing activity for personalized web experiences, Microsoft will also use your Microsoft Edge browsing activity to personalize your ads and offers.

When the See ads and offers that interest you setting is turned off, Microsoft will still show you ads and offers, but they will not be personalized based on data Microsoft has collected. You may still see personalized ads based on information other companies have collected about you. Turning off this setting will also opt you out of data sharing as defined by applicable laws in California and other U.S. states.

When the Share my data with third parties for personalized ads setting is on, you will see ads that are more personalized, and data will be shared with third parties about your activities associated with Microsoft services, websites, and apps. When this setting is off, the ads you see on third-party sites will not be personalized using data shared by Microsoft with third parties. Microsoft may share data from your activities associated with Microsoft services, websites, and apps with third parties to provide ads that are more personalized on third-party sites (defined as cross-contextual behavioral advertising in California). Some companies may provide "do not sell" or "do not share" choices and communicate those choices to Microsoft. Microsoft recognizes that the expected result of exercising either of these choices is to exclude third parties from accessing your data for personalized advertising on third-party sites. As a result, Microsoft will receive both signals as a valid opt-out triggering this control. Any user who opts out of all personalization also opts out of third-party data sharing.

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Here's How:

1 Go to the Personalized ads & offers privacy page at Microsoft, and sign in to your Microsoft account if not already. (see screenshot below)


2 Do step 3 (on) or step 4 (off) below for what you want.

This is the default setting.

That's it,
Shawn Brink