Twitter helps people connect with unique and compelling voices around the world. With podcasts, we’re taking that connection to a whole new level.
Starting Thursday, August 25, we’re integrating podcasts into Twitter as a part of our newly redesigned Spaces Tab. We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place.
So how will it all work, and how can you check out Twitter’s new podcasts for yourself? Take a look below for everything you need to know about this exciting update.
Integrating podcasts into Twitter Spaces
Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.
This redesign introduces personalized hubs that group audio content together by specific themes like News, Music, Sports, and more. Now Twitter listeners will be able to easily access a more personalized selection of live and recorded Spaces discussing the topics that are most relevant to them.
But the selection doesn’t stop there. These new hubs will also feature the most popular and engaging podcasts from around the world. Our internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so we’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about. For example, if someone regularly interacts with Vox content on Twitter, they’ll probably see a Vox podcast in a Spaces hub.
“Vox Media has a rich array of popular podcasts across many categories, and we’re thrilled that Twitter is expanding its audio capabilities to help more listeners discover them,” said Ray Chao, general manager of audio at Vox Media. “Whether it's Kara Swisher and Scott Galloway’s ‘Pivot,’ our daily news explainer ‘Today, Explained,’ or ‘Stay Tuned with Preet Bharara,' we're excited Twitter is offering users and podcast fans an exciting new frontier."
Want to build a more customized experience? Just give a podcast a “thumbs up” or “thumbs down” to let us know if the content is more or less interesting to you.
Testing the new Twitter Spaces, including podcasts
From Spaces and podcasts to newsletters and Notes, we’re working every day to improve the way people connect with creators and make Twitter the home of the most engaging conversations in the world.
Starting today, the reimagined Spaces Tab, including the addition of podcasts, will be visible to a group of global English-speaking audience on iOS and Android. Share your feedback with us to help us get it right, and keep your eyes (and ears) here for more announcements and feature releases designed to help you enjoy Twitter on your own terms.