Well I have just tested Easeus Backup, and the UI has changed dramatically and is geared to click and go, and is fine for new users. Adding drivers was easy.
But trying to use the advanced features like incrementals seems to be really non intuitive.
Overall rather slower (5 mins for a backup rather than 3 for Reflect).
It has one potentially useful feature - smart backup which is, as far as I can tell, auto backups changes every 30 minutes.
I think it gives AOMEI Backupper (for those who like simplified interfaces) a good run for the money as a basic use tool (especially as free for 1st 100).
I have always found TODO to be very reliable in the past, and have no reason to suspect that has changed. It restored fine albeit slower than Reflect.
It has the same weakness that is in AOMEI i.e, you can only recover one partition at a time.
I intend to use it as a secondary backup tool - although Reflect has never let me down, it does not hurt to have a different backup just in case..............
In my opinion, I (personally) would never buy a TODO Home licence but it does have a couple of features not in free version of Reflect, making it worthwhile grabbing of the free 100 licences.
If you have licences for Macrium Reflect Home, that you are, almost certainly, a fairly advanced user of Reflect, and there is no incentive to use TODO Home other than as insurance.
In terms of features, it really compares more with AOMEI than Reflect. So if you want a basic "click and go" tool, it is fine but if you want advanced features like Rapid Delta Restore (truly awesome feature of Reflect), then no contest.