Microsoft Edge fighting notification spam


  • Staff
Web site notifications are great for staying up to date on your favorite webapps, but they can also be used to spam you with messages that can be unwanted or even misleading. We’ve made changes to help customers avoid these spammy messages and increase their peace of mind.

Edge now blocks prompts like these from unfamiliar sites to help protect users from aggressive fake advertising.

Picture1.png


An example of misleading notification requests sent by a scam site. In this example, it’s being used to deceive a customer; for example, asking the user to click allow to “prove they are not a robot”. Some information has been redacted with blurred text. Edge now blocks these requests from unfamiliar sites to protect customers.

Picture2.png


A fake warning notification sent by a scam site after receiving permission. Some information has been redacted with blurred text. Microsoft also works to block these once detected and coordinates with law enforcement authorities.

Sites intending to spam visitors will try to trick users to allow notifications, like in the example above. This site is really trying to get permission to show spammy notifications. Within minutes, this site pushed dozens of fake warnings, all trying to trick victim users into buying software.

While these notifications don’t cause direct harm on their own, they can be unsettling and some customers don’t know how to disable them. Surveys show that around three of every five users have had a similar experience and about 12% have felt some kind of negative impact.

The expanded ellipsis menu on a notification, showing the option to Turn off all notifications for a site.

Users who still see annoying notifications can click the ellipsis to turn off notifications for that site (more info).

Microsoft Edge already helps block known Phishing, Malware and also helps protect against misleading website typos. Now, we’re taking a stand against abusive notifications.

With our partners across Microsoft, we’ve identified and analyzed dozens of types of notifications that most customers would interpret as spammy notifications. In this process we’ve also removed notification privileges from websites that send spammy notifications – in effect blocking billions of misleading notifications. The Microsoft Digital Crimes Unit works with law enforcement agencies to find the source of scams like these and help protect users worldwide.

Starting in May, we took another important step to prevent misleading notifications before customers accept them. Our analysis found most misleading notifications come from unfamiliar sites. In Microsoft Edge 113 and above, the first notification request will be shown “quietly”, with a more subtle message in the address bar, when the notification comes from an unfamiliar site.

We’ve seen a significant decrease in customers reporting issues with notifications after releasing this change.

Notifications will still work if you have already accepted them, and you can accept notifications from sites you and other users visit often. Also, Enterprise admins can configure an allow list to make sure that their internal applications can still prompt users for notifications.

The bell icon in the URL bar is expanded to show a dialog titled Notifications block with the text We've blocked notifications from this site because it may be unfamiliar. If you trust this site, select Allow to receive notifications. There are buttons to Manage and Allow.

Prompts for notifications will be blocked, but users can always click the bell icon to access the prompt to allow them.

Removing known spammy notification senders and streamlining the notification acceptance experience is intended to help you browse confidently and get the most out of notifications.

Tell us about your experience with notifications in Microsoft Edge by going to the > Help and feedback > Send feedback menu in the browser. We welcome your feedback as we look to help you browse safely!

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IMHO edge's constant attempts at fooling me into allowing it to become the default browser are the worse notifications of all.
 

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Surveys show that around three of every five users have had a similar experience and about 12% have felt some kind of negative impact.
The number is actually much higher, but most people think that those come from Windows or AV, especially since Edge is running hidden in the background. I found notifications to be pretty useful, unfortunately the spam became unbearable, even though I did not allow any webpages, they managed to it on their own. So sadly the only way to really deal with this issue is to disable all notifications.
 

My Computer

System One

  • OS
    Windows 11 Home
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    PC/Desktop
    CPU
    AMD Ryzen 5 3600 & No fTPM (07/19)
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    MSI B450 TOMAHAWK 7C02v1E & IFX TPM (07/19)
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    HP Wired Desktop 320K + Rabalux 76017 Parker (01/24)
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    Logitech M330 Silent Plus (04/23)
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    400/40 Mbps via RouterOS (05/21) & TCP Optimizer
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    Edge (No FB/Google) & Brave for YouTube & LibreWolf for FB
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    NoAV & Binisoft WFC & NextDNS
    Other Info
    Headphones: Sennheiser RS170 (09/10)
    Phone: Samsung Galaxy Xcover 7 (02/24)
The number is actually much higher, but most people think that those come from Windows or AV, especially since Edge is running hidden in the background. I found notifications to be pretty useful, unfortunately the spam became unbearable, even though I did not allow any webpages, they managed to it on their own. So sadly the only way to really deal with this issue is to disable all notifications.
Edge doesn't run in the background if you disable it


 

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System One

  • OS
    Windows 11 Pro 23H2 (RP channel)
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    PC/Desktop
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    Gigabyte
    CPU
    AMD Ryzen 5900X 12-core
    Motherboard
    X570 Aorus Xtreme
    Memory
    64GB Corsair Platinum RGB 3600MHz CL16
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    MSI Suprim X 3080 Ti
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    Soundblaster AE-5 Plus
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    ASUS TUF Gaming VG289Q
    Screen Resolution
    3840x2160
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    Samsung 990 Pro 2TB
    Samsung 980 Pro 2TB
    Samsung 970 Evo Plus 1TB
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    Samsung T7 Touch 1TB
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    Asus ROG Flare
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    Logitech G903 with PowerPlay charger
    Internet Speed
    500Mb/sec
    Browser
    Microsoft Edge
    Antivirus
    Windows Defender
IMHO edge's constant attempts at fooling me into allowing it to become the default browser are the worse notifications of all.


My first thought as well.
I don't like when a program that I didn't purposely acquire (to protect me)... offers to protect me.
 
Last edited:

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  • OS
    Win 11 Home ♦♦♦22631.3527 ♦♦♦♦♦♦♦23H2
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    PC/Desktop
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    Built by Ghot® [May 2020]
    CPU
    AMD Ryzen 7 3700X
    Motherboard
    Asus Pro WS X570-ACE (BIOS 4702)
    Memory
    G.Skill (F4-3200C14D-16GTZKW)
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    EVGA RTX 2070 (08G-P4-2171-KR)
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    Realtek ALC1220P / ALC S1220A
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    Dell U3011 30"
    Screen Resolution
    2560 x 1600
    Hard Drives
    2x Samsung 860 EVO 500GB,
    WD 4TB Black FZBX - SATA III,
    WD 8TB Black FZBX - SATA III,
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    PC Power & Cooling 750W Quad EPS12V
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    Cooler Master ATCS 840 Tower
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    CM Hyper 212 EVO (push/pull)
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    Ducky DK9008 Shine II Blue LED
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    Logitech Optical M-100
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    300/300
    Browser
    Firefox (latest)
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    Bitdefender Internet Security
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    Speakers: Klipsch Pro Media 2.1
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    Windows XP Pro 32bit w/SP3
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    PC/Desktop
    Manufacturer/Model
    Built by Ghot® (not in use)
    CPU
    AMD Athlon 64 X2 5000+ (OC'd @ 3.2Ghz)
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    ASUS M2N32-SLI Deluxe Wireless Edition
    Memory
    TWIN2X2048-6400C4DHX (2 x 1GB, DDR2 800)
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    EVGA 256-P2-N758-TR GeForce 8600GT SSC
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    Onboard
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    ViewSonic G90FB Black 19" Professional (CRT)
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    up to 2048 x 1536
    Hard Drives
    WD 36GB 10,000rpm Raptor SATA
    Seagate 80GB 7200rpm SATA
    Lite-On LTR-52246S CD/RW
    Lite-On LH-18A1P CD/DVD Burner
    PSU
    PC Power & Cooling Silencer 750 Quad EPS12V
    Case
    Generic Beige case, 80mm fans
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    ZALMAN 9500A 92mm CPU Cooler
    Mouse
    Logitech Optical M-BT96a
    Keyboard
    Logitech Classic Keybooard 200
    Internet Speed
    300/300
    Browser
    Firefox 3.x ??
    Antivirus
    Symantec (Norton)
    Other Info
    Still assembled, still runs. Haven't turned it on for 13 years?
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